Harmeet Singh

Kraft Canada is looking to have its name catch your attention in the dairy aisle.

The company is rolling out a new line of cheese products (both block and shredded) nationally under the Kraft masterbrand. As it did with its peanut butter package redesign (which featured the Kraft name and its iconic bears more prominently), the brand has also created a new Kraft Cheese product look, with the help of agency Davis Design, which features generous placement of the the brand name to get consumers to take notice.

http://strategyonline.ca/2015/06/10/kraft-puts-its-name-to-good-use/